My name is Dee Sapalo.

I’ve been designing websites since 2011. That’s long enough to know that beautiful designs and fancy features aren’t enough to generate sales online—that the web is confusing enough as it is and you don’t need someone scaring you with fancy tech jargon.

It's my job to make the web a little less scary and a lot more profitable—so that you can do what you do best.

I believe that websites and the internet don’t have to be intimidating.

You deserve to work with partners who can bring you peace of mind, not just because they know their technology, but because they’ll put in the time and effort to really know what you stand for and what your business is about.

If we as your designers don’t stop to fully understand your context, needs, and goals, then how can we claim that the website we’re building can actually help you?

So before you and I ever discuss topics like web hosting providers or which features to include, I want to prioritize learning about you.

Tell me your story.

Research is the foundation of my web design work. This makes sure that your money isn’t wasted on countless revisions because we’re just guessing about what you need.

Your project will start with me listening to the story of who you & your end-clients are, which problems you’re facing, where your business dreams of going, and when you want to get there.

I do the above by practicing Human-Centered Design—a creative approach to problem solving that encourages mindsets and methods that make YOU and your NEEDS the focus of our design process.

Not awards, fancy visuals, or how fancy it will look on my portfolio.

We won’t cripple the impact of your new website because I prioritized profit by using cheap but low quality software.

Ultimately, you’ll be working with me—Dee! And my personal goal is to treat your problems like they’re my problems too.

And when you work with me...

This is what you can expect:

  1. We’re going to study your business & marketing to see where your brand new website can help (it’s a synchronized effort)
  2. We’ll dig into your work experience to uncover hidden problems/pain points and address the root causes (not just the symptoms)
  3. We’ll focus on your needs & goals to decide what to build and avoid pointless embellishments (no useless bells & whistles)
  4. And more!

However, that involves a tremendous amount of work so I can only partner with a limited number of clients before sacrificing work quality and attention.

Do you think we’ll be a good fit?


Dee's websites...

  • Avoid outdated technology that are bad for SEO & mobile users (i.e. Adobe Flash)
  • Use Human-Centered Design to stay focused on your business needs & goals
  • Adapt gracefully on mobile devices through Responsive Design
  • Are intuitive enough for even non-techy visitors to understand & navigate
  • Are search engine friendly so they're easily found on Google
  • Are optimized to display well when shared on Facebook


Dee would be great for you if...

  • You're passionate about helping your clients & aren't just focused on profit
  • You think your old website needs a revamp so it can reflect the real & better YOU
  • You want a website that looks great AND helps with your marketing efforts
  • You want a designer who's committed to understanding how your business works
  • You need a website that communicates with grace—not tacky animations
  • You want me to say no (and explain!) if you make a request will actually harm you


Others will be better for you if...

  • You don't value the importance of research and just want a copy-paste solution
  • You aren't comfortable discussing details about your business, marketing, & others that are essential for building a strategically sound web solution
  • You prioritize looks over substance, or profits over problem solving
  • You just need a contractor to flesh out and execute your design ideas
  • If you are interested in unethical business practices like copy-pasting other websites
  • You are actually looking for a full-time employee (I'm available on retainer instead!)


Different Plans for Different Needs

A limited budget shouldn’t have to limit your options.

One-day Website Launch Kit


$247 $47

  • Step-by-step DIY guide on building your own professional website with our One-day Website Launch Kit on WordPress !
  • This is great for clients with a limited budget and no coding experience who just need a quick online presence.

Quick Sprint Web Design Package


  • If you have all your content finalized and ready, we'll build your website in a week using an industry tested template with the Quick Sprint Web Design Package!
  • This is for clients who need an elegant and responsive website but don't have the time or budget for a thorough research project.

Bespoke Web Design Package


$3K- K
  • Use the full power of research with the Bespoke Web Design Package. We'll use HCD to study your brand and beneficiaries to articulate your value in the best way possible!
  • Perfect for clients with a unique situation and set of needs—oftentimes without a clear path forward.


A Website Care Plan

  • No contracts (cancel anytime)!
  • Free web hosting & one (1) domain name
  • Software updates & security patches
  • One (1) hour of minor content changes
  • Free restores & troubleshooting services
  • Regularly scheduled monthly backups


WordPress, the software we use, powers 25% of the world’s websites and takes web security seriously. The developers who work on it and the other software we use send us regular updates to keep your site safer.

The Website Care Plan lets us apply those updates (inclusive of troubleshooting services for emergencies), keeping your websites working smoothly through patches and improvements so you can focus on what you do best.

Yes! My websites are always backed by a satisfaction guarantee. If I fail to deliver on our agreement by the projected date, I’m committed to performing the required work without additional pay until the deliverables are met.

The turnaround time varies per project and depends on whether the site content is complete, how quickly you respond to requests, and other factors.

Under normal circumstances, a completely custom website project can be completed between 2-4months’ time. Our One-day Website Package can be completed in approximately one day.

Please give me 24-48 hours to write a reply!

We’ll schedule our first interaction and then answer any questions you might have about working with me!

Clients have direct access to me on the weekdays via email, Skype calls, or Google Hangouts during regular working hours.

On occasion, I offer sharply discounted rates for clients whose causes or advocacies I support! Drop me a line via email (deesapalo@gmail.com) or my contact form and let’s see how I can be of help!


I'm sure you have a lot of questions.

Let’s schedule a consultation for you—free of charge and with no obligations!

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Let's work together!